Sunday, November 10, 2013

Take a Look About Google Penguin Update

What is Google Penguin? The most basic sense, is to devalue manipulative links. It does this to penalize websites that use one or more of the following tactics that Google has stated are against the Webmaster Guidelines. Examples of Penguin bait include: #paid back links #low quality back links (typically generated using automated tools) #large numbers of links with optimized anchor text #excessive link exchanges #text advertisements that pass Page Rank #other types of links listed on the link schemes webpage On Friday, October 4, 2013, Google released the fifth edition of its Penguin update The initial launch of the Penguin algorithm in April 2012, Penguin has been improved. This is the fifth update, which Google calls Penguin 2.1. This is a minor release after the major Penguin 2.0 update that launched in May 2013. A Summary of Penguin Releases Penguin 1.0: April 24, 2012 (impacted around 3.1% of queries) Penguin 1.2: May 26, 2012 (impacted less than 0.1%) Penguin 1.3: Oct. 5, 2012 (impacted around 0.3% of queries) Penguin 2.0: May 22, 2013 (impacted 2.3% of queries) Penguin 2.1: Oct. 4, 2013 (impacted around 1% of queries)